#3: You are the job, and the job is bigger than you
Working for a start-up means, that you truly need to be personally invested in the problem the company is trying to solve. It is not just a job at a large company where you might be fulfilling an interesting role for a few years. Or a cool resume builder before you head of to your next adventure. No, the job is bigger than you and you are the job. Today, I was having a conversation with a television producer. At the end, he thanked me for my great energy and enthusiasm for what we are doing. Just then it hit me: I would not be able to do this job properly, if I wasn’t personally invested in this. It is a sense of emotional ownership that is rare to have. But if it’s there, it’s awesome.
#4: The first thing you need to admit, is that you don’t know
(thank you NEWCRAFT GROUP)
I have repeated this phrase probably about 100 times over the past 50 days. So that either means I was taught well by my previous employer, or it holds a truth for our start-up. Probably both are true. In a start-up, one of the most challenging things is to quantify everything you do. It’s hard to start measuring for the first time. But we need to get it into our DNA, to always validate what we think we know about the market, the customer, the journey and the behavior. Only by validating every single hypothesis in a data-driven way, I will be able to create the growth engine we need to scale this venture.
#5: If you need help, ask Neil
Who’s Neil? #askneil is a Slack channel within the Aimforthemoon community. Since I am also connected to the entrepreneurs over there, we form a virtual peergroup and we help each other out whenever we can. Having a great and relevant network to collaborate with, is truly a wonderful thing. We’re a start-up, so we are running into problems that most other start-ups have run into before. By taking advantage of this combined learning curve, we can take hurdles much easier and grow much faster. For now, my communication with my peers is mainly through Slack. But I will soon also join the physical world of networking. If you have any tips on what peergroups, Linkedin groups, meetups or conferences I should attend, please let me know!
To sum up, I have had a really great first 50 days and have learned a lot. I hope these insights have helped you out as well! Interested in reading more about our venture? Our #2 episode will come from Merel Vis, our Customer Experience Manager. Stay tuned by following us!